If your company has been around for any length of time, then you are most likely on your second, third, or even fourth version of your website. So, you may feel that[...]
Digital Marketing
& Sales Tips
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Your life is soon changing. After years spent in the military, you’re ready to get out into the world to do something new, interesting, and in-demand. A career in[...]
We occasionally highlight content from our clients on the Xcellimark blog and in our newsletter. This article is from our client Caye International Bank, located on[...]
As a professional, you understand that marketing is key to the success of your business, but digital marketing differs from traditional marketing. In today’s[...]
Recognizing the value of digital and social selling is just the first step in implementing a program that will help your business be successful. You also must select[...]
Legend-wait for it-DARY! You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. But do your[...]
Social selling may be a topic you’ve thought about but haven’t put the time into truly learning and exploring it. This can be a mistake for your business. Whether[...]
Many business executives realize that in today’s environment, they must have an effective digital marketing plan to achieve their business goals. However, many of[...]
Social media has become an integral part of many people’s lives. It doesn’t matter if you are a teenager or a senior, the majority of people are using social media[...]
The investment in training your marketing personnel to become more effective Digital Marketers really pays off. It creates ROI in a number of key areas in any[...]
Wondering about the value of having a Digital Marketing Professional on your payroll? According to McKinley Marketing Partners, Digital Marketing was the most[...]
As an executive, most of your day-to-day tasks are spent planning for the growth and development of your company. In nearly all situations, your goal is to move to[...]
What is Digital Marketing? Digital marketing is an essential form of educating the world about your products or services. It’s also one of the most misunderstood[...]
They wanted my assessment on their digital support systems and the framework they are using for their online marketing and publishing.Recently I received a request[...]
I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]
Do you think people make their buying decisions mainly based off logical considerations of product or service features? If you are shaking your head “yes,” and if I[...]
Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]
Taking it Back to Where it all Began: 1983 I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]
So, what’s more exciting to you: Watching the Super Bowl or, Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements? Personally, I[...]
“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger Science and technology… Isn’t that[...]
Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know. I agree.[...]
Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from. Everyone talks about content. Everyone loves[...]
Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]
This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]
Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]
Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]
