Legend-wait for it-DARY! You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. But do your[...]
Digital Marketing
& Sales Tips
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Social selling may be a topic you’ve thought about but haven’t put the time into truly learning and exploring it. This can be a mistake for your business. Whether[...]
Many business executives realize that in today’s environment, they must have an effective digital marketing plan to achieve their business goals. However, many of[...]
Social media has become an integral part of many people’s lives. It doesn’t matter if you are a teenager or a senior, the majority of people are using social media[...]
The investment in training your marketing personnel to become more effective Digital Marketers really pays off. It creates ROI in a number of key areas in any[...]
Wondering about the value of having a Digital Marketing Professional on your payroll? According to McKinley Marketing Partners, Digital Marketing was the most[...]
As an executive, most of your day-to-day tasks are spent planning for the growth and development of your company. In nearly all situations, your goal is to move to[...]
What is Digital Marketing? Digital marketing is an essential form of educating the world about your products or services. It’s also one of the most misunderstood[...]
They wanted my assessment on their digital support systems and the framework they are using for their online marketing and publishing.Recently I received a request[...]
I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]
Do you think people make their buying decisions mainly based off logical considerations of product or service features? If you are shaking your head “yes,” and if I[...]
Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]
Taking it Back to Where it all Began: 1983 I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]
So, what’s more exciting to you: Watching the Super Bowl or, Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements? Personally, I[...]
“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger Science and technology… Isn’t that[...]
Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know. I agree.[...]
Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from. Everyone talks about content. Everyone loves[...]
Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]
This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]
Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]
Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]
Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]
You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]
This is where it gets real.
I don't know about you, but a couple of people reading this article might relate to this feeling:
Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]
