Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert on Jan 10, 2017 7:00:00 PM

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Digital Marketing, Inbound Marketing, Inbound Sales

Wait...Why Are We Talking About Our Feelings Now?

Posted by Alexi Leimbach on Dec 10, 2016 2:45:00 PM

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]

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Topics: Inbound Marketing

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Posted by Alexi Leimbach on Nov 30, 2016 4:23:34 PM

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]

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Topics: Inbound Marketing, Online Marketing Metrics

How To Get Your Prospects To Act Through Powerful CTAs

Posted by Scott Lambert on Nov 22, 2016 5:30:00 PM

 Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]

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Topics: Inbound Marketing, Conversion Optimization

How To Market In The 3 Top Tools Where Engineers Research

Posted by Alexi Leimbach on Nov 14, 2016 8:00:00 PM

Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]

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Topics: Inbound Marketing

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert on Nov 9, 2016 11:30:00 AM

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

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Topics: Inbound Marketing, Content Marketing

7 Big Marketing Mistakes Engineers Make (& Why You Need To Avoid Them)

Posted by Scott Lambert on Nov 3, 2016 9:02:50 PM

You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]

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Topics: Inbound Marketing, Inbound Sales

Caution! This Is The Fine Line That Will Make Or Break Your Sales

Posted by Alexi Leimbach on Oct 26, 2016 4:56:01 PM

This is where it gets real.

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Topics: Inbound Marketing, Inbound Sales

Warning! This Is How To Stop Being Sleazy To Your Sales Prospects

Posted by Alexi Leimbach on Oct 20, 2016 4:15:17 PM

I don't know about you, but a couple of people reading this article might relate to this feeling:

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Topics: Inbound Marketing, Inbound Sales

The 7 Best Ways to Connect with Your Top Sales Leads

Posted by Alexi Leimbach on Oct 12, 2016 8:45:56 AM

Lately I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue and cohesiveness.

Last week, I wrote[...]

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Topics: Inbound Sales, Inbound Marketing, Social Media, Digital Marketing

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