20 Reasons Executives Must Invest in the Best Digital Marketing Training Now

Posted by Scott Lambert on May 2, 2019 3:31:52 PM

Click here to download the podcast of this episode

As an executive, most of your day-to-day tasks are spent planning for growth and development of your company. In[...]

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Topics: Digital Marketing, Digital Marketing Courses

What Is Digital Marketing - And Why Should I Care?

Posted by Scott Lambert on Apr 30, 2019 4:05:57 PM

What is Digital Marketing?

Digital marketing is an essential form of educating the world about your products or services. It’s also one of the most misunderstood[...]

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Topics: Digital Marketing, Digital Marketing Courses

New Accredited Digital Marketing Training Certification Courses Offered by Xcellimark

Posted by Scott Lambert on Apr 18, 2019 10:11:10 AM

Xcellimark has become the first Digital Marketing agency in the United States selected by the Digital Marketing Institute (DMI) to offer its globally-recognized[...]

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Topics: Company News, Digital Marketing Courses

8 Powerful Reasons to Upgrade Your Website & Marketing Software Now

Posted by Scott Lambert on Aug 8, 2018 4:54:28 PM

Recently I received a request to meet with some friends and business associates to talk about their website and marketing efforts. They run a successful online media[...]

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Topics: How to Improve Your Website

Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

Posted by Scott Lambert on Jul 27, 2018 10:21:01 AM

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]

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Topics: Content Marketing, Website Development, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing

This is How to Actually Engage with More Sales Prospects

Posted by Alexi Leimbach on Jun 21, 2018 8:07:00 AM

Do you think people make their buying decisions mainly based off logical considerations of product or service features?

If you are shaking your head “yes,” and if I[...]

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Topics: Inbound Sales

How to Create the Ultimate Competitive Analysis Strategy

Posted by Scott Lambert on Feb 28, 2018 2:26:30 PM

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]

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Topics: Content Marketing, Website Development, SEO, Social Media, Inbound Marketing, Digital Marketing, Online Marketing Metrics

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

Posted by Scott Lambert on Jul 26, 2017 5:25:00 PM

I recently wrote a comprehensive article to help business and marketing professionals learn how to create the best digital marketing strategy to increase their ROI. 

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Topics: Website Development, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Marketing Automation

How to Be Successful by Creating The Best Digital Marketing Strategy

Posted by Scott Lambert on May 24, 2017 7:29:21 PM

Taking it Back to Where it all Began: 1983

I have been in marketing and sales for the technology industry since 1983. I understand that 34 years dates me a bit, but I[...]

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Topics: Content Marketing, SEO, Social Media, Conversion Optimization, Inbound Marketing, Digital Marketing, Online Marketing Metrics, Inbound Sales

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

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