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What is Sales Enablement & How Does It Help You Close More Leads?

What is Sales Enablement & How Does It Help You Close More Leads?

Companies are always competing against one another for customers. From finding the right hook for their target audience to implementing unique marketing strategies,[...]
What is a CRM — What Does It Do and How Do You Use It? - Xcellimark Blog

What is a CRM — What Does It Do and How Do You Use It?

Are your employees struggling with following up with leads promptly? Are you completely out of the loop with your employees on their lead generation and sale[...]
Context Over Keywords: High-Ranking Content Demands More - Xcellimark Blog

Context Over Keywords: High-Ranking Content Demands More

As marketers, we have heard the adage of content is king so often that we’ve lost count. We all know that content has an important place in any business’s marketing[...]
Forget B2B and B2C — Successful Marketing is H2H - Xcellimark Blog

Forget B2B and B2C — Successful Marketing is H2H

If you’ve been part of our community for any length of time, you probably know how important we think it is to build trust. It’s no secret that people make their[...]

HubSpot Service Hub [2021 Updates]

HubSpot customers got some exciting news during Inbound 2020. HubSpot released several new updates for the Sales, Marketing, CMS, and Service Hubs. In this article,[...]
HubSpot CMS Hub [2021 Updates] - Xcellimark Blog

HubSpot CMS Hub [2021 Updates]

Did you know that WordPress is one of the most hacked website CMS systems out there? In fact, over 90% of the websites that were hacked in 2020 were built on[...]
HubSpot Marketing Hub [2021 Updates] - Xcellimark Blog

HubSpot Marketing Hub [2021 Updates]

Inbound is always an exciting time of year for HubSpot customers. Why? Because every year at Inbound, HubSpot announces new updates released in the current year as[...]
HubSpot Sales Hub [2021] Updates - Xcellimark Blog

HubSpot Sales Hub [2021 Updates]

Most sales team leaders don’t use the tools that you provide to help them do their job. In fact, 76% of sales leaders believe their teams use a small fraction of[...]
Do Your Customers Trust You? Here's What You're Missing If They Don't

Do Your Customers Trust You? Here's What You're Missing If They Don't

2020 has been a year of change and adaptations. Customers are now more skeptical than ever due to a rise in scam calls, webpages, social media, and even job scams.[...]

How a Homeless Shelter Increased Revenue & Revolutionized Donor Management with HubSpot

Greenwood Pathway House is the only homeless shelter and support for children and adults in the Lakelands Region of South Carolina. They exist to help homeless[...]
How to Sell the Way People Buy with Inbound Sales

How to Sell the Way People Buy with Inbound Sales

I know I have said this so many times before, but it’s worth repeating again in light of this article - your sales team no longer controls the buying process. Your[...]
This is Why Your Sales Team Needs a CRM

This is Why Your Sales Team Needs a CRM

Customer Relationship Management (CRM) systems are a critical tool for businesses of all sizes. That’s because cabinets full of file folders, scattered sticky notes,[...]

This is Why HubSpot is the Best Content Marketing Platform

HubSpot Co-founders Brian Halligan and Dharmesh Shah created the concept and methodology of Inbound Marketing, which has become the leading approach to successful[...]

4 Benefits of Custom HubSpot Training

I have been in Digital Marketing for 20 years and have seen many different applications designed to assist companies in their marketing and sales efforts. But I must[...]

How to Improve Your Content Marketing Strategy

Pretty much everyone is spending more time online these days – including your buyers. They use the internet to educate themselves on how to overcome their challenges[...]

How to Grow Your Business During a Tough Economy

With very few exceptions, most businesses and entire industries are suffering from the impact of COVID-19. As the threat of an economic recession looms, businesses[...]

How to Use Social Media Marketing to Grow Your Business

Now is a great time to use social media to connect and engage with your target audiences. Whether you are helping them reach their goals or overcome challenges they[...]

Here Are the Top Trends in Marketing & Sales Right Now

I think we can all agree that 2020 has created many new challenges for businesses throughout the world. With all the changes happening right now, business[...]
Triangle Spotlight on Xcellimark

Here are the 7 Top Questions about Digital Marketing Right Now

With all that is happening in the world and in business today, understanding “digital” has become one of the most talked-about and sought-after solutions for[...]
4 Easiest Steps to the Best Marketing Assessment Plans | Xcellimark Blog

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

We recently updated a comprehensive digital marketing strategy guide to help business and marketing professionals learn how to create the best digital marketing[...]
7 PPC Tips Vital to Your Advertising Campaign | Xcellimark Blog

7 PPC Tips Vital to Your Advertising Campaign

Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It's one of the most cost-effective means of[...]
Search Engine Optimization Strategy | Xcellimark Blog

SEO (Search Engine Optimization): An Ever-Changing Strategy

Much has changed over the years in how search engines like Google, Yahoo, Bing, and Baidu crawl, index, and rank webpages in their search engine results. Maximizing[...]

How To Boost Your Business Right Now

The COVID-19 crisis is impacting every business, organization, and the people they serve. Your buyers are spending more time online now than ever before. It’s the[...]

Here are the Latest Greatest HubSpot Software Updates for 2020

For those of you who are fortunate enough to use HubSpot as your marketing, sales, and service automation platform, discovering the latest updates that have been[...]
Needs Marketing Automation

20 Reasons Your Company Desperately Needs Marketing & Sales Automation

Marketing and sales automation is a technology platform that marketers and salespeople use to automate certain activities, tasks, and processes that previously[...]
10 Top Digital Marketing Trends You Should Be Using in 2020 | Xcellimark Blog

10 Top Digital Marketing Trends You Should Be Using in 2020

Some might describe digital marketing as a science. In many ways, it’s an artistic work in progress. Far from being a static element of online life, digital[...]
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