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Warning! This Is How To Stop Being Sleazy To Your Sales Prospects

I don't know about you, but a couple of people reading this article might relate to this feeling:
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The 7 Best Ways to Connect with Your Top Sales Leads

Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]

Why "Identifying" Your Sales Lead Is A Brilliant Sales Move

I was sitting in a meeting room at HubSpot Headquarters in Boston, alongside my small group of peers. We were the beta group for their Inbound Sales Training and we[...]

Xcellimark Selected as One of the Best Advertising Agencies in Orlando

Xcellimark, a leading digital marketing agency headquartered in Orlando, Florida, was selected by Expertise LLC as one of the Best Advertising Agencies in Orlando[...]
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How to Win Prospects and Influence Powerful People

It is no surprise that lead generation is still the number one marketing challenge across all industries. It is also no surprise that converting those generated[...]

The Sneak Peek Into Our Competitive Analysis Results

Over the last month, Scott Lambert, CEO of Xcellimark, published two eye-opening articles about how to beat your competitors online. You may have read the one[...]

The Prelude to Discovering Where Your Competitors Are Beating You

Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths,[...]
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[SlideShare] Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

In B2B and complex B2C types of businesses, generating quality sales leads is a critical part of your Marketing department's efforts. In fact, Xcellimark conducted a[...]

Want to Know How To Be The Leader in the Engineering Industry? The Solution is Actually Simple.

Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]

6 Traits That Pokemon Go & Inbound Marketing Have In Common (Infographic)

Pokemon Go, as of July 6th, is the latest craze. And let’s just say I never thought I would be the socially awkward person in the group by not playing it. Making an[...]

3 Insanely Valuable Ways Your HR Department Can Benefit From Marketing Automation

Bill Gates once said, “The key for us has always been hiring very smart people.” Well I think that is a great plan and idea, but HR (Human Resources) teams are[...]
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Why Your Company Can’t Afford to Rely Solely on Word of Mouth for Lead Generation

Word of mouth can do wonders for your business. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger social proof[...]
Free Yourself from Isolated Marketing Technologies | Xcellimark Blog

Holy Silos! Free Yourself from Isolated Marketing Technologies

Until recently, digital marketers have had to cobble together numerous technology “silos,” trying to optimize and integrate the different platforms in order to get[...]
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3 Wicked Marketing Mistakes Engineers Need To Avoid

Steve Jobs once said: “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” That’s[...]
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Marketing Civil Engineering Firms Today – An Interview On The Civil Engineering Podcast

Recently I had the honor of being interviewed by the inspirational, Anthony Fasano, PE on The Civil Engineering Podcast. The topic was about marketing for civil[...]
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5 Winning Habits of Digital Marketers You Want To Copy

Inbound marketing attracts customers by focusing on creating content that your ideal buyer is looking for in order to create engagement and to build relationships.[...]

The Crucial Case For Case Studies

Recently, my team and I at Xcellimark were doing a competitive analysis for a major firm who wanted to know how their digital marketing strategies were performing[...]

My Steady Client Base Means No More Marketing – Right?

One of the biggest mistakes that somecompanies make is assuming there’s no need for marketing once a solid client base is established. They believe these clients[...]

Never Ignore Post-Sales Lead Nurturing. Here’s Why!

After years of experience and research, we have found a common thread within all industries and feel the need to address the problem: Lead nurturing post-sales. Lead[...]

Give Your IT Customers What They Want Through Personalized Marketing

Have you heard the latest? It’s not about you anymore. I know that hurts and it may be a little bit shocking, but marketing is no longer about you, your products or[...]

3 Motivations for Law Firms to Use Social Media to Win Clients

Collectively, law firms are notoriously late implementers of new technology. This has been especially true when it comes to using social media for marketing[...]

Inbound Marketing Like the Big Boys. You Can Do It!

In today's business landscape, the consumer has more power than ever. Search engines, social media and other Internet resources have empowered people to educate[...]

3 Tips for Establishing Yourself as the Top Dog Realtor in Your Area

About 2 million real estate licensees remain active on average and the number of real estate brokerage firms nationwide is approaching 100,000, according to[...]

Busted! 3 Inbound Marketing Myths Held By Engineering, Construction & Architectural Firms

The Internet has turned the business world upside down now that more and more people do Internet research prior to making a buying decision. They come prepared with[...]

For Inbound Marketing Content Is Key, But It Can't Stand Alone

Some companies believe that content is pretty much the only component of an inbound marketing campaign, so they tend to neglect other essential parts such as[...]
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