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10 Common Mistakes Salespeople Make in Social Media

A key component of digital marketing has to do with harnessing the power of social media to make connections and sell products and services. Whatever goods or[...]
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This is How to Actually Engage with More Sales Prospects

Do you think people make their buying decisions mainly based off logical considerations of product or service features? If you are shaking your head “yes,” and if I[...]
Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger Science and technology… Isn’t that[...]
Feeling Competitive? Here's how to crush your competition with epic blog content...

How to Crush Your Competition with Epic Blog Content

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know. I agree.[...]
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The Shockingly Simple Steps to Creating Great Content

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from. Everyone talks about content. Everyone loves[...]
Wait...Why Are We Talking About Our Feelings Now?

Wait...Why Are We Talking About Our Feelings Now?

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]
Why Doing A Competitive Analysis Is The Best Way To Be Successful

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]
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How To Market In The 3 Top Tools Where Engineers Research

Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]

Warning! This Is How To Stop Being Sleazy To Your Sales Prospects

I don't know about you, but a couple of people reading this article might relate to this feeling:
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