A key component of digital marketing has to do with harnessing the power of social media to make connections and sell products and services. Whatever goods or[...]
Digital Marketing
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Do you think people make their buying decisions mainly based off logical considerations of product or service features? If you are shaking your head “yes,” and if I[...]
“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger Science and technology… Isn’t that[...]
Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know. I agree.[...]
Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from. Everyone talks about content. Everyone loves[...]
This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]
Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]
Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]
This is where it gets real.
I don't know about you, but a couple of people reading this article might relate to this feeling:
Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]
I was sitting in a meeting room at HubSpot Headquarters in Boston, alongside my small group of peers. We were the beta group for their Inbound Sales Training and we[...]
It is no surprise that lead generation is still the number one marketing challenge across all industries. It is also no surprise that converting those generated[...]
Over the last month, Scott Lambert, CEO of Xcellimark, published two eye-opening articles about how to beat your competitors online. You may have read the one[...]
Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]
Pokemon Go, as of July 6th, is the latest craze. And let’s just say I never thought I would be the socially awkward person in the group by not playing it. Making an[...]
Bill Gates once said, “The key for us has always been hiring very smart people.” Well I think that is a great plan and idea, but HR (Human Resources) teams are[...]
Word of mouth can do wonders for your business. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger social proof[...]
Until recently, digital marketers have had to cobble together numerous technology “silos,” trying to optimize and integrate the different platforms in order to get[...]
Steve Jobs once said: “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” That’s[...]
Recently I had the honor of being interviewed by the inspirational, Anthony Fasano, PE on The Civil Engineering Podcast. The topic was about marketing for civil[...]
Recently, my team and I at Xcellimark were doing a competitive analysis for a major firm who wanted to know how their digital marketing strategies were performing[...]
After years of experience and research, we have found a common thread within all industries and feel the need to address the problem: Lead nurturing post-sales. Lead[...]
Have you heard the latest? It’s not about you anymore. I know that hurts and it may be a little bit shocking, but marketing is no longer about you, your products or[...]
In today's business landscape, the consumer has more power than ever. Search engines, social media and other Internet resources have empowered people to educate[...]
About 2 million real estate licensees remain active on average and the number of real estate brokerage firms nationwide is approaching 100,000, according to[...]
