Would you embark on a long road trip without a map of your route? Just as you need to know where you're going before leaving home, embarking on a quest to improve[...]
Digital Marketing
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As soon as you decide to take a more active approach to website design and development, you'll find yourself ahead of many of your competitors. The most common phone[...]
If you're a business owner or marketer, you understand the importance of setting business goals such as revenue growth, sales objectives, cost of customer[...]
Sometimes the best ideas in marketing come from bringing disparate ideas together. This is just what Yahoo’s Marissa Mayer has done, announcing in a recent interview[...]
It has been the biggest mainstream story about the internet this year, but it is only now beginning to have a serious impact on internet marketing. The revelation[...]
Every web design worker knows how frustrating it can be to type in endless lists of keywords that are just slight variations on each other, trying to cover all the[...]
At this time of year everybody seems to be selling something new, but Google is taking it slow. Following a flood of changes to Google Glass, some had suspected it[...]
One week after the rollout of Facebook’s new graph search began, many of those who have access to it are still not sure how to approach it effectively as a social[...]
The figures are out for the first half of 2013 and they show that the US online advertising market is at an all time high. Over $3bn up on the same period last year,[...]
Last week saw 19 companies fined a total of $350,000 for posting fake reviews of their products and services online. The Federal Trade Commission (FTC) has been[...]
Two new studies have sparked interest within the world of search engine marketing this week. The first comes from Nielsen and shows that consumer trust in online[...]
When Google Glass first appeared on the scene, everybody knew it would bring changes; however, the marketing possibilities seemed limited. How much information could[...]
Local business owners looking for a new way to strengthen their advertising campaigns will be pleased to hear about the latest developments at Google Maps. With[...]
The ideal prospects can make you money, bring in other customers and are easy to work with. But, how do you find and keep these types of customers?
During the holidays I was discussing with friends and family all of the amazing changes we’ve seen within our lifetimes - things like PCs and Mac Books, iPads,[...]
Part I, Part II and Part III of this article demonstrated how marketing impacts almost every aspect of your company. But the most important impact is on the[...]
In last week’s article, I discussed how and why a business should design a blueprint for their online marketing success. This week I’ll continue to build upon that[...]
Before setting out to do anything, you should have a plan. A blueprint is the plan that contractors, builders, electricians, plumbers, and carpenters use to be sure[...]
1. Stay Together! – Teamwork I recently told someone that if we looked through different websites or landing pages, I could point out specific, successful, elements[...]
Businesses constantly have to decide how to divide their budgets to get the best results from their lead generation efforts. Website Optimization, Social Media and[...]
We have had the honor of working with several Internationally-based businesses this past year located in Canada, United Kingdom, Belize, Brazil and Nicaragua. All of[...]
Most people think that getting their website to rank successfully in Google is a game of chance or a mystical puzzle trying to read the minds of the almighty Google[...]
It’s a dog-eat-dog world out there. For your company to stay ahead of the pack make sure your Interactive Agency offers expertise in four (4) key areas. Each area[...]
In the past, Interactive or Digital Agencies specialized in a single area of expertise such as SEO, Creative or Email marketing. Today, the most effective agencies[...]
There are many ways to generate sales leads for your business. The more traditional ways include telemarketing, direct mail, and trade shows. However, the costs for[...]
Mitch Joel is the best-selling author of "Six Pixels of Separation," the President of Twist Image and a perpetual blogger. No doubt, he is among those leading the[...]
