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The Sneak Peek Into Our Competitive Analysis Results

Over the last month, Scott Lambert, CEO of Xcellimark, published two eye-opening articles about how to beat your competitors online. You may have read the one[...]

The Prelude to Discovering Where Your Competitors Are Beating You

Throughout my 20 years of Internet marketing experience, I have learned that monitoring your competitors can provide invaluable insights into their strengths,[...]

Want to Know How To Be The Leader in the Engineering Industry? The Solution is Actually Simple.

Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]

6 Traits That Pokemon Go & Inbound Marketing Have In Common (Infographic)

Pokemon Go, as of July 6th, is the latest craze. And let’s just say I never thought I would be the socially awkward person in the group by not playing it. Making an[...]
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Why Your Company Can’t Afford to Rely Solely on Word of Mouth for Lead Generation

Word of mouth can do wonders for your business. We’ve heard it all before – happy customers are what generates referrals. After all, what’s stronger social proof[...]
Free Yourself from Isolated Marketing Technologies | Xcellimark Blog

Holy Silos! Free Yourself from Isolated Marketing Technologies

  Until recently, digital marketers have had to cobble together numerous technology “silos,” trying to optimize and integrate the different platforms in order to get[...]
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3 Wicked Marketing Mistakes Engineers Need To Avoid

Steve Jobs once said: “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” That’s[...]
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Marketing Civil Engineering Firms Today – An Interview On The Civil Engineering Podcast

Recently I had the honor of being interviewed by the inspirational, Anthony Fasano, PE on The Civil Engineering Podcast. The topic was about marketing for civil[...]
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5 Winning Habits of Digital Marketers You Want To Copy

Inbound marketing attracts customers by focusing on creating content that your ideal buyer is looking for in order to create engagement and to build relationships.[...]

The Crucial Case For Case Studies

Recently, my team and I at Xcellimark were doing a competitive analysis for a major firm who wanted to know how their digital marketing strategies were performing[...]
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