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Wait...Why Are We Talking About Our Feelings Now?

Wait...Why Are We Talking About Our Feelings Now?

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]
Why Doing A Competitive Analysis Is The Best Way To Be Successful

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]
How Tp Get Your Prospects To Act Through Powerful CTAs

How To Get Your Prospects To Act Through Powerful CTAs

Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]
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How To Market In The 3 Top Tools Where Engineers Research

Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]
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7 Big Marketing Mistakes Engineers Make (& Why You Need To Avoid Them)

You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]

Warning! This Is How To Stop Being Sleazy To Your Sales Prospects

I don't know about you, but a couple of people reading this article might relate to this feeling:
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The 7 Best Ways to Connect with Your Top Sales Leads

Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]

Why "Identifying" Your Sales Lead Is A Brilliant Sales Move

I was sitting in a meeting room at HubSpot Headquarters in Boston, alongside my small group of peers. We were the beta group for their Inbound Sales Training and we[...]
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How to Win Prospects and Influence Powerful People

It is no surprise that lead generation is still the number one marketing challenge across all industries. It is also no surprise that converting those generated[...]
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