Facebook: The Good, the Bad and the Just Plain Weird

Posted by scottL

Once the novelty of something wears off, it's only a matter of time before it's appropriate to poke fun at it. With Facebook entering its second decade of existence,[...]

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Topics: Social Media

How to Get Started (and Succeed) on Instagram

Posted by scottL

In the space of just a few years, social media marketing has become an indispensable tool for business owners and marketers.

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Topics: Social Media

3 Social Media Mistakes You Shouldn’t Even Think About Making (Don’t Say We Didn’t Warn You!)

Posted by Scott Lambert

Your company might have a killer value proposition that gets to the core of what you offer, but it's bound to be of limited utility if you aren't using all available[...]

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Topics: Social Media

Beyond Twitter: 4 Other Social Media Networks to Master

Posted by scottL

In the world of online content marketing, things move fast. A decade ago, there was no such thing as social media marketing.

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Topics: Social Media

4 Easy Twitter Strategies for Content Marketing Success

Posted by scottL

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business's content marketing[...]

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Topics: Social Media

Utilize Twitter As A Listening Tool To Find Prospects

Posted by Brittany Shelley

Twitter has grown enormously in quite a short time. Over that time this social media tool has developed to include direct messaging and hashtags, and a wide variety of[...]

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Topics: Social Media

How to Create an Attention-Grabbing Instagram Profile

Posted by Brittany Shelley

I don't know about you, but I'm an Instagram addict! At any time of the day (or night), I can be seen grabbing my phone or tablet to scroll through my feed for the[...]

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Topics: Social Media

Social Networking Trends Revealed In New Research

Posted by Scott Lambert

It is important for content marketing professionals to know which social network sites are best used for different types of content; while one platform might be ideal[...]

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Topics: Social Media

Pinterest Introduces New Gift Feed Feature

Posted by Scott Lambert

Smart content marketers have increasingly been taking an interest in Pinterest in recent months. Pinterest offers fantastic opportunities for the visually imaginative[...]

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Topics: Social Media

Using Twitter To Drive Sales

Posted by Nancy Lambert

There is an extremely fine line when it comes to self-promotion on social networks. Push for sales too much and people are quickly turned off, with negativity spreading[...]

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Topics: Social Media