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Dealing with Defamation Online

While it is great to focus on the positive aspects of online marketing, sadly sometimes it is necessary to deal with negative things. When defamatory content about a[...]

Facebook Announces New Ways to Run Competitions

Competition options on Facebook are expanding, with new, simpler ways for businesses to reach out to their online fans. The upshot is that it will no longer be[...]

Why Internet Businesses Love Likes

In the world of Internet business, social media marketing content that attracts many "likes" is considered by some to be worth its weight in gold. They are probably[...]

New Facebook Algorithm to Change the Game for Advertisers

Facebook is once again revising the way it prioritizes the stories that users see. A series of new updates aiming to push popular stories to the top looks set to[...]

New Facebook Data Suggests Mobile Apps Are Key

The latest release of statistical information from Facebook has shown that a high proportion of its users access it via mobile devices. With advertisements[...]

Meet Mixbit, The New Online Video App

Sometimes one waits years for a mobile-friendly video marketing app and then three come along at once. Hot on the heels of Vine and Instagram comes Mixbit, a new[...]

Idiosyncrasies of Marketing in the Digital Era

In years past, marketing meant making sure that potential customers understood the value of your brand or product. Candice Landau, of Xanthos Marketing, explains[...]

How NOT To Respond To Negative Reviews Online (aka How to Make People Hate Your Brand)

The way a business owner handles all of the chatter on the Web about his or her own business is very important. If a business responds negatively to a customer, they[...]

Pinterest Strategy: Are You Pinning With Purpose?

In the article “Pinterest Strategy: Are You Pinning with Purpose?” the author explores the ways in which Pinterest may be useful to a business owner. The piece[...]

Get the Most Exposure Possible For Your Instagram Web Profile

Author Bryden McGrath of the Social Media Examiner recently put together a fascinating article that explains how marketers can get the most from their Instagram[...]

Predictions for 2013: How Will Social Media Affect Us This Year?

When a new year rolls over, it’s not only resolutions that have everyone talking. It’s also a time to make predictions as to what we will see in the upcoming year.[...]

Use Facebook Advertising to Maximize Social Signals

Social signals are important in today's search engine world and Facebook advertising is a great way to maximize your social signals within Facebook. It also opens up[...]

Facebook Advertising ROI - The Verdict is Still Out

Recently, we started Facebook advertising campaigns for some of our clients in an effort to promote their existing fan pages, build a bigger audience, increase[...]

Hello. My Name is Brittany and I'm an Instagram Addict

It’s currently the social media platform that I use the most. Whether I’m taking and uploading photos to share or browsing other accounts and looking at their[...]

How to Get the Most Out of Your Facebook Posts

Your email inbox is probably flooded with Internet marketing articles telling you to engage in social media, preferably by setting up a Facebook fan page for your[...]

The Visual Dynamics of Social Media

Every day my inbox is flooded with emails about social media secrets and updates. At times, it seems like a lot of hot air and most of what’s in my inbox I’ve[...]

Prevent Your Customers from Pulling the Social Media Complaint Trigger

I don’t think companies realize just how much good or bad customer service can make or break their online reputation. If a customer is happy because they got a good[...]

Import Your Blog to Facebook with 2 Easy Apps

One of the main tools the Facebook community used to import their blog entries into their private profile or Facebook Fan Page was the Notes Application. It simply[...]

The Social Media Trifecta for Restaurants and Hotels To Generate More Revenue & Build Brand Loyalty

This article was first published in the December 2011/January 2012 issue of Florida Restaurant & Lodging Magazine.

The Importance of Images & Video on an eCommerce Website

Recently, I was shopping online for a dress and having a really hard time trying to choose the right one. I found a few I liked but they did not show how the dress[...]

How Social Bookmarking Can Help Generate Revenue for Your Business

By now you’ve probably heard the term “social bookmarking” but if it doesn’t make sense to you or you don’t know why or how to use it to build traffic to your[...]

Benefits of Facebook Applications for Businesses

Social networks such as Facebook have taken the world by storm and continue to grow daily. And businesses can utilize social media to their advantage to reach a[...]

What Can YouTube Do for You?

You may be familiar with YouTube as an adequate way to kill boredom at home, but did you know that the video website can actually help you grow your business and[...]

Facebook for Business: A Natural Fit

We all know that social media networks are some of the most popular websites on the Internet. And businesses have not taken long to figure out that this would be a[...]

Facebook Business Accounts vs. Personal Accounts

Even though Facebook is one of the most popular social networks, there are still people out there reluctant to use it because they don’t want to sign-up for a[...]
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