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How to Use Social Media Marketing to Grow Your Business

Now is a great time to use social media to connect and engage with your target audiences. Whether you are helping them reach their goals or overcome challenges they[...]
4 Easiest Steps to the Best Marketing Assessment Plans | Xcellimark Blog

These Are The 4 Easiest Steps to The Best Marketing Assessment Plans

We recently updated a comprehensive digital marketing strategy guide to help business and marketing professionals learn how to create the best digital marketing[...]
Content Marketing

Top 4 Reasons Why Content Creation is a Marketer's Biggest Challenge

I was chatting recently with members of the Orlando HUG (HubSpot User Group) at a workshop that we were having about content marketing. Most people that I talked to[...]
How to Create the Ultimate Competitive Analysis Strategy | Xcellimark Blog

How to Create the Ultimate Competitive Analysis Strategy

Much of your company’s success today, and in the future, will be determined by the effectiveness of your online digital marketing efforts. Therefore, it’s vital that[...]

How to Be Successful by Creating The Best Digital Marketing Strategy

Taking it Back to Where it all Began: 1983 I have been in marketing and sales for the technology industry since 1983. I understand that 34 years date me a bit, but I[...]

Super Bowl Ad Secrets: 6 Principles to Creating The Best Ads

So, what’s more exciting to you: Watching the Super Bowl or, Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements? Personally, I[...]
The 7 Best Ways to Connect With Your Top Sales Leads - Via Xcellimark Blog.png

The 7 Best Ways to Connect with Your Top Sales Leads

Lately, I have been writing about aligning Inbound Sales with Inbound Marketing in order to increase leads, productivity, revenue, and cohesiveness. Last week, I[...]

Want to Know How To Be The Leader in the Engineering Industry? The Solution is Actually Simple.

Recently I was discussing different theories as to why the engineering and construction industries are lagging in the world of digital marketing with our CEO, Scott[...]

How To Avoid Being a "Social Media Wallflower"

While the RFP model is still a critical source of business for most engineering and construction firms, it's no longer enough to simply sit back and wait for[...]

What Do the Latest Google Plus Updates Mean For Your Business?

The tech industry resembles the political world in one important way: It's rife with speculation about who's "up" and who's "down" at any given time. Lately, there's[...]
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