Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Posted by Alexi Leimbach

 

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger

Science and technology…Isn’t that[...]

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Topics: Inbound Marketing, Digital Marketing

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Leimbach

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Leimbach

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

Wait...Why Are We Talking About Our Feelings Now?

Posted by Alexi Leimbach

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]

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Topics: Inbound Marketing

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Posted by Alexi Leimbach

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]

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Topics: Inbound Marketing, Online Marketing Metrics

How To Get Your Prospects To Act Through Powerful CTAs

Posted by Scott Lambert

Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]

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Topics: Conversion Optimization, Inbound Marketing

How To Market In The 3 Top Tools Where Engineers Research

Posted by Alexi Leimbach

Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]

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Topics: Inbound Marketing

7 Big Marketing Mistakes Engineers Make (& Why You Need To Avoid Them)

Posted by Scott Lambert

You might say that I have a soft spot, in fact a fascination and high respect for engineers. My three daughters would be rolling their eyes at me right now saying[...]

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Topics: Inbound Marketing, Inbound Sales

Caution! This Is The Fine Line That Will Make Or Break Your Sales

Posted by Alexi Leimbach

This is where it gets real.

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Topics: Inbound Marketing, Inbound Sales