Most marketers are already aware of just how important social media can be, and many companies, products, brands and celebrities already use channels like Facebook[...]
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Joe Pulizzi wrote an informative article for the Content Marketing Institute to help marketing professionals and amateurs understand the basics of content marketing.[...]
Business marketers know they have to do things differently online. The fact that most firms are playing to distracted, media-overloaded audiences means that it's[...]
Author Bryden McGrath of the Social Media Examiner recently put together a fascinating article that explains how marketers can get the most from their Instagram[...]
Search engines are one of the main ways people gather information, find links and get answers to their questions. Because of this, companies and websites go to great[...]
SEOmoz recently shared part 2 of The Moz Top Ten for 2013. As always, great information is included for anyone interested in what’s going on in the world of SEO.[...]
Building consumer relationships is important because it strengthens the connections between your customers and your business, thereby strengthening your business[...]
When a new year rolls over, it’s not only resolutions that have everyone talking. It’s also a time to make predictions as to what we will see in the upcoming year.[...]
We've all heard the old saying that content is king. It’s true that high-quality content continues to be important for any online business. However, there are now[...]
Social signals are important in today's search engine world and Facebook advertising is a great way to maximize your social signals within Facebook. It also opens up[...]
During the holidays I was discussing with friends and family all of the amazing changes we’ve seen within our lifetimes - things like PCs and Mac Books, iPads,[...]
Part I, Part II and Part III of this article demonstrated how marketing impacts almost every aspect of your company. But the most important impact is on the[...]
Most people believe they know who their competitors are. Your offline competitors are often the companies that you run into at the tradeshow or in the RFP process.[...]
In last week’s article, I discussed how and why a business should design a blueprint for their online marketing success. This week I’ll continue to build upon that[...]
Before setting out to do anything, you should have a plan. A blueprint is the plan that contractors, builders, electricians, plumbers, and carpenters use to be sure[...]
Many times in previous articles I have alluded to the fact that nothing stays the same when it comes to the Internet and SEO, but never before have there been such[...]
In the wake of Google’s Penguin algorithmic updates, web marketers are left with the all-consuming task of getting rid of all low quality links that are affecting[...]
At Xcellimark, we truly believe in the power of the online press release, not only internally but externally for our clients. Whether we’re announcing a new website[...]
Are you one who looks forward to the changing seasons to see what new styles and trends in clothing will be popular, or are you a person with your own unique style[...]
1. Stay Together! – Teamwork I recently told someone that if we looked through different websites or landing pages, I could point out specific, successful, elements[...]
This Friday (10/26) Xcellimark continues its 6-part monthly workshop series on Internet Marketing Strategies. In the past, we’ve discussed the important of strategy[...]
Recently, we started Facebook advertising campaigns for some of our clients in an effort to promote their existing fan pages, build a bigger audience, increase[...]
It’s currently the social media platform that I use the most. Whether I’m taking and uploading photos to share or browsing other accounts and looking at their[...]
Allison Sodha, the founding owner of Sodha Travel, approached Xcellimark about redesigning her website to accomplish several goals:
For 11 years, Xcellimark has been generating leads for its customers and partners. Each day those leads are tracked and the online marketing campaigns are closely[...]
