Bing Revamps Online Video Search

Scott Lambert


Yesterday Bing unveiled its new approach to video search, and it is a model that looks set to enhance the potential value of online video for search engine optimization. By slimming down and speeding up the search process, the new approach is likely to increase overall viewing figures across numerous video platforms and make it easy for users to track down content based on word of mouth.

It has been established for some time that online video has a key role to play in small business marketing campaigns. Everyone dreams about having a video go viral, but getting a viral hit depends on more than people passing on links – it depends on people talking about it. When it becomes a subject of gossip and – for the really fortunate – gets news coverage, a hit video often passes through a stage when people are interested in seeing it but do not have the link. If they can search and find it successfully, they can find their way to the business site it goes with and they can start passing it along again.

The New Bing System Offers Two Major Advantages in this Regard

Firstly, it provides a figure for the number of hits a video has had directly underneath it, meaning that users can quickly see what is popular. Secondly, it provides quick, low resolution previews when the user mouses over a thumbnail, making it easy for them to filter through results. This means it is worth thinking carefully about how to make the first few seconds of a video used in a marketing campaign relate to its main hook, thereby ensuring that it can be identified in this way.

The new system also makes it easier to sort videos by date. This means that it can be worth re-posting a popular video from time to time, using different sites to broaden its reach. These sites are indicated in the search results by their icons. The straightforward combination of these various pieces of information means that, overall, video searches with Bing should be a lot faster than they have been in the past.

Effective online video campaigns have to draw fans back to the business site, so it is important to match keywords across platforms and on the site itself as well as linking from one to the other. For help with this and other aspects of promotion and search engine optimization, call leading online marketing specialists Xcellimark at 888-318-3950 ext 211 to speak with an internet marketing consultant.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

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