Keeping up with changes in the world of search engine optimization is essential if a website based business is to benefit from high search engine rankings. There are many very clever people out there constantly working on the nuances of SEO to improve the rankings of the websites for which they are responsible.
Keeping ahead of the game can be difficult and expensive, however, to ignore the problem and to fall behind can be disastrous. The difficulty in ensuring continuing success with SEO can be in identifying which are the most effective paths to take now, rather than using techniques that have become outdated and are no longer worth pursuing as they once were.
Keywords and Their Density
In the early days keyword usage was straightforward and they could quite usefully be employed to return reasonable search results based on the number of search queries that specific keywords received over a given period. Modern thinking is that the spread of keywords should be broader around a subject and that there should be more of them. It is best to avoid just single keywords; instead the best approach is to incorporate long-tail keywords into a site that will target more specifically what a customer is searching for. This technique has the added benefit that it reduces competition when a search is conducted.
Keyword stuffing has never been a good idea and now has a pronounced negative effect. It is important not to be concerned about the number of times a particular keyword phrase appears in an article posted on a website. If keywords are overdone they will make a good written piece appear amateurish and even spammy in nature.
It is essential to remember that the user of a website must have a positive experience if they are to stay on the site for any length of time and revisit at some point. The days are gone when poor website design and badly written content could command an audience. High quality original targeted written content that fully informs and entertains the reader is now essential if a website is to rank highly.
In addition sophisticated website users now look for video, infographics and relevant images to enhance their visitor experience. The key to success is to fully engage with the reader and to provide precisely what he or she wants to read or view.
Mobile Devices and Social Media
The explosion in the use of mobile devices and social media over the last few years obviously cannot be ignored. All Internet businesses should have a strategy in place specifically to cater for the ever-growing number of users that favor this means of accessing Internet content.
If you require further information about these techniques call Xcellimark at 888-318-3950 ext. 211 and speak to an Internet Marketing Consultant today.