Ignore SEO Technique Changes at Your Peril

Scott Lambert

Keeping up with changes in the world of search engine optimization is essential if a website based business is to benefit from high search engine rankings. There are many very clever people out there constantly working on the nuances of SEO to improve the rankings of the websites for which they are responsible.

Keeping ahead of the game can be difficult and expensive, however, to ignore the problem and to fall behind can be disastrous. The difficulty in ensuring continuing success with SEO can be in identifying which are the most effective paths to take now, rather than using techniques that have become outdated and are no longer worth pursuing as they once were.

Keywords and Their Density

In the early days keyword usage was straightforward and they could quite usefully be employed to return reasonable search results based on the number of search queries that specific keywords received over a given period. Modern thinking is that the spread of keywords should be broader around a subject and that there should be more of them. It is best to avoid just single keywords; instead the best approach is to incorporate long-tail keywords into a site that will target more specifically what a customer is searching for. This technique has the added benefit that it reduces competition when a search is conducted.

Keyword stuffing has never been a good idea and now has a pronounced negative effect. It is important not to be concerned about the number of times a particular keyword phrase appears in an article posted on a website. If keywords are overdone they will make a good written piece appear amateurish and even spammy in nature.


It is essential to remember that the user of a website must have a positive experience if they are to stay on the site for any length of time and revisit at some point. The days are gone when poor website design and badly written content could command an audience. High quality original targeted written content that fully informs and entertains the reader is now essential if a website is to rank highly.

In addition sophisticated website users now look for video, infographics and relevant images to enhance their visitor experience. The key to success is to fully engage with the reader and to provide precisely what he or she wants to read or view.

Mobile Devices and Social Media

The explosion in the use of mobile devices and social media over the last few years obviously cannot be ignored. All Internet businesses should have a strategy in place specifically to cater for the ever-growing number of users that favor this means of accessing Internet content.

If you require further information about these techniques call Xcellimark at 888-318-3950 ext. 211 and speak to an Internet Marketing Consultant today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: SEO

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