Improved Yahoo Answers Goes Mobile

Scott Lambert

After a long time spent largely as an archive resource, Yahoo Answers is back in a new, improved version. Finally streamlined to fit in with the new look of other Yahoo services, it is back up to speed with a number of new features including a design intended to work much more efficiently on mobile devices. This could make a big difference to how it is used and how effectively it can carve out a space in the rapidly expanding mobile internet market.

The move comes just as Apple has brought Siri’s search function out of beta, which is a development likely to encourage moves toward asking natural questions as the new basis of searching online. Neglected though it has been, Yahoo Answers is well ahead of the pack when it comes to handling such queries. Not only does its social aspect encourage engagement but it also builds up a valuable bank of answers to questions previously asked. For a small business, getting in early with answers to potentially popular questions can be a very good social media marketing strategy. The trick is to target relevant ones and, potentially, to have friends ask targeted questions that you can answer quickly by telling people about your products and services.

While the mobile angle gives Yahoo Answers good local search potential and makes it well worth a business owner’s while to look out for questions about their local area, the social networking aspect of Answers plugs a gap in Yahoo’s own marketing strategy. Further new developments are encouraging Yahoo users to get more involved, including a new personalized homepage and the opportunity to add pictures and videos. The homepage prominently displays points awarded for participation, meaning that users can compete with one another in usefulness.

This reputation-building aspect of the new design provides a further opportunity for business owners to build up customer goodwill and become recognized as experts in relevant fields. Capitalizing on this does not simply mean direct promotion, which could lead to spam complaints, but also developing a reputation for expertise that then leads other users to assume that what the business delivers must be good quality. To achieve that magic personal touch, a picture of the owner smiling outside the business premises works better than a logo, while a video clip of staff describing their passion for their field works better than an advert.

For more advice on how to make a success of your social media marketing, contact Xcellimark at (888) 318-3950 ext.211.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Social Media

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