Yahoo Maps Gets an Upgrade

Scott Lambert


The global market dominance of Google Maps has made it difficult to compete with to the point where many businesses have decided not to make the effort to ensure that their details are included in rival systems. This week, however, Yahoo Maps has announced unexpected improvements that may change this.

Taking its data from business partner Nokia, Yahoo has now built up a solid and impressive-looking map database of its own, complete with photos to help users to familiarize themselves with an area or find their way around. This is enhanced by extensive pedestrian route mapping, making it easier for users to find their way around on foot, while public transport routes have also been added in many areas. This is something savvy internet marketers should quickly act on, as it has the potential to significantly boost local search conversions, especially in urban areas. It means a Yahoo Maps application now makes a useful addition to a website, especially if it is accompanied by images or details of local landmarks that can help those walking or using public transport to find the premises they are looking for.

In addition, Yahoo has added its own version of the search nearby facility that was recently dropped by Google. This facility is particularly useful for the restaurant industry, as people frequently use it to seek out eateries near places where they plan to shop or do business. It is still short on user-added data, however, due to its neglect in recent years. This means that such searches are not yet as useful as they used to be on Google; however, as the new Yahoo Maps looks likely to increase in popularity, it is good news for businesses that get listed on there early and therefore have more time to attract positive attention and build on their presence.

One thing the new Yahoo Maps has in its favor is that it looks easy to follow, but it is still worth paying careful attention when using it to get around. Two drivers got into trouble earlier this week when they put too much trust in Apple Maps, which directed them to an Alaskan airport where they accidentally drove onto the runway. Fortunately no one was hurt and Apple has now fixed the problem directions.

Local search is a vital aspect of marketing for many small businesses, but taking full advantage of opportunities such as those presented by Yahoo Maps can take a lot of skill. For help in getting it right, call Xcellimark at 888-318-3950 ext 211 to speak with an internet marketing consultant today.

Scott Lambert

Written by Scott Lambert

For 35 years, Scott has been at the forefront of digital transformation and how it is effectively applied in businesses and organizations to market, sell, and support customers and members more successfully and cost effectively. Scott is President and Co-Founder of Xcellimark, an award-winning digital marketing agency serving clients throughout the U.S., Canada, Central America, and Germany. Xcellimark helps businesses succeed through the implementation of its unique digital marketing and sales approach specifically designed to meet their specific goals and objectives. Scott’s marketing, sales, and operations experience have included key management positions at industry leaders including AT&T, iXL (now SapientRazorfish), eSchool Solutions (now TalentED), and BellSouth, where he led the product development, marketing efforts, and market launch of BellSouth.net, the second public ISP developed in the U.S. Scott is the author of articles highlighted on leading online publishers such as LinkedIn, Business 2 Community, and he was recently featured by LinkedIn in the Entrepreneur magazine article on “No Time for Marketing? Hire a Freelancer.” His engaging personality and wealth of real-world and business experience make Scott a frequently requested speaker. Some of his engagements include being the featured speaker in a series of Orlando Business Journal seminars on Digital Marketing, speaking at the WSI London conference, and at international conferences in Belize. Scott has a Bachelor’s degree in Accounting from the University of Mississippi and a Master’s of Science in the Management of Technology from the Georgia Institute of Technology (Georgia Tech). Scott has been active in global mission efforts and is a board member of Global Teams, a Christian outreach organization. He lives in Winter Springs, FL with his wife Nancy and dog Sadie.

Topics: Local Search

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