Super Bowl Ad Secrets: 6 Principles That Will Make You Build The Best Ads

Posted by Nancy Lambert on Feb 9, 2017 9:33:00 AM

So, what’s more exciting to you:

  1. Watching the Super Bowl or,
  2. Watching the highly-anticipated-because-they-are-so-outrageously-priced advertisements?

Personally, I[...]

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Topics: PPC, Content Marketing, Social Media

Behind the Scenes from Busting 23 of the Most Popular Marketing Myths

Posted by Alexi Lambert on Feb 2, 2017 1:40:00 PM

 

“Science and technology revolutionize our lives, but memory, tradition and myth frame our response “ - Arthur M. Schlesinger

Science and technology…isn’t that[...]

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Topics: Inbound Marketing, Digital Marketing

How to Crush Your Competition with Epic Blog Content

Posted by Alexi Lambert on Jan 26, 2017 2:30:00 PM

Let’s be honest. If you’re a marketer, you already know how to blog and probably don’t know what I could possibly say that you don’t already know.

I agree.

(Wait...[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

The Shockingly Simple Steps to Creating Great Content

Posted by Alexi Lambert on Jan 16, 2017 9:30:00 PM

Content is King. We've all heard it a million times. If you haven't, I’m honored to be the first one you hear it from.

Everyone talks about content. Everyone loves[...]

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Topics: Content Marketing, Inbound Marketing, Digital Marketing

Warning: 25 Reasons Your B2B Lead Generation Is Failing (And How To Fix It)

Posted by Scott Lambert on Jan 10, 2017 7:00:00 PM

Lead generation is a key part of your company’s marketing and sales efforts in order to grow revenue. Whether your company sells in a B2B market or handles complex[...]

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Topics: Inbound Marketing, Digital Marketing, Inbound Sales

Wait...Why Are We Talking About Our Feelings Now?

Posted by Alexi Lambert on Dec 10, 2016 2:45:00 PM

This is not the type of blog article that I usually write, but it is just as important for successful marketing, sales, B2B relationships, B2C relationships,[...]

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Topics: Inbound Marketing

Why Doing A Competitive Analysis Is The Best Way To Be Successful

Posted by Alexi Lambert on Nov 30, 2016 4:23:34 PM

Have you ever watched a performance of yours and had that overwhelming flush of heat on your face from embarrassment because you thought you did way better than you[...]

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Topics: Inbound Marketing, How to Improve Your Website, Online Marketing Metrics

How To Get Your Prospects To Act Through Powerful CTAs

Posted by Scott Lambert on Nov 22, 2016 5:30:00 PM

 Ho ho ho, the holidays are here! Everyone is spreading their holiday cheer and anxiously awaiting their favorite day of the season to arrive, whether it's[...]

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Topics: Conversion Optimization, Inbound Marketing

How To Market In The 3 Top Tools Where Engineers Research

Posted by Alexi Lambert on Nov 14, 2016 8:00:00 PM

Recently I was on The Civil Engineering Podcast being interviewed by Anthony Fasano, PE on the topic of marketing for Civil Engineering firms. (Before you stop[...]

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Topics: Inbound Marketing

Developing a Killer Value Proposition for Your Business

Posted by Scott Lambert on Nov 9, 2016 11:30:00 AM

Legend-wait for it-DARY!

You know you're awesome. Your customers know you're awesome. Barney Stensin from How I Met Your Mother knows he's awesome. 

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Topics: Content Marketing, Inbound Marketing

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